Archivo de la categoría: Museos

DIGITALIZACIÓN, IMPRESIÓN 3D O CONFERENCIAS VIRTUALES: LOS MUSEOS PERMANECEN ACTIVOS


La crisis global del coronavirus y las herramientas digitales acercan el arte a las personas como nunca antes.

El brote del coronavirus COVID-19 ha tenido un gran impacto a nivel global, con consecuencias en el día a día que están transformando prácticamente todos los sectores para luchar contra la enfermedad. Países en todo el mundo han tenido que adaptarse a esta nueva situación para proteger a las personas, al mismo tiempo que garantizar una recuperación a corto plazo.

La crisis sanitaria también ha transformado el funcionamiento de las instituciones de arte, las cuales se han visto abocadas a cerrar temporalmente y tendrán que aprender a vivir con una drástica caída de ingresos por la venta de entradas. Nadie sabe a ciencia cierta cómo será la reapertura de los museos, lo que parece seguro es que en la bautizada ‘nueva normalidad’ nada será como antes.

Una de las consecuencias más inmediatas es que muchas instituciones culturales en todo el mundo tendrán que devolver las obras de arte prestadas a su lugar de origen sin tener la posibilidad de mostrarlas al público mediante el tan rentable formato de las exposiciones temporales. Ante este panorama, muchas de estas instituciones han reaccionado rápidamente, esforzándose por seguir cumpliendo con su función de servicio público, cultural, e identitario, con contenidos que posibilitan una nueva forma de disfrutar del arte desde casa, haciéndolo más accesible.

Entre los beneficios que museos y galerías buscan con estas nuevas fórmulas están, por un lado, alcanzar nuevas audiencias, más allá de las fronteras físicas del museo, ser más resilientes, -proyectando una imagen positiva del cambio- y llevar el arte a una nueva dimensión, siempre al servicio de los ciudadanos.

Visitas virtuales, un amplio abanico de posibilidades

Muchos museos han dedicado esfuerzos y recursos al desarrollo de experiencias inmersivas, no solo dentro del propio edificio, sino también ofreciendo a los visitantes la posibilidad de experimentar un paseo por el museo sin moverse de sus casas.

Previo a la pandemia, las conocidas como visitas virtuales podían considerarse un incentivo para el turismo futuro, permitiendo mostrar de manera parcial un museo y algunas de sus piezas, alentando al visitante a visitarlo físicamente. Sin embargo, la dificultad de prever ahora cuándo y cómo se reiniciarán las actividades ha cambiado el mensaje: las herramientas digitales acercan ahora más que nunca el patrimonio a las personas, ayudándoles a mantenerse mentalmente saludables e inspiradas tras el aislamiento y la incertidumbre provocados por la COVID-19.

Museo de Arte Islámico

Museo de Arte Islámico

Es el caso del Museo de Arte Islámico (Museum of Islamic Art, MIA), para el que ACCIONA Producciones y Diseño (APD) diseñó y produjo varias exposiciones temporales, entre ellas, The Hunt: Princely Pursuits in Islamic Lands, y Hajj, The Journey Through Art. El museo ofrece un recorrido completo gracias a Google Arts & Culture y permite a los visitantes disfrutar de la exposición completa sobre el legado de Qatar.

Museo Nacional de Qatar

Museo Nacional de Qatar

Así mismo, otro de los museos que permite conocer su patrimonio arqueológico desde casa es el Museo Nacional de Qatar, que ofrece además la posibilidad de visitar varias exposiciones online. Para este museo, APD llevó a cabo la dirección de proyecto, diseño, producción e instalación de 149 instalaciones audiovisuales e interactivas que brindan a los visitantes una experiencia única e innovadora para sumergirse en la historia, geografía y cultura del país.

Museo Sakip Sabanci

Museo Sakip Sabanci

Otro museo que permite disfrutar de su colección a través de una Tablet, móvil o PC es el Museo Sakıp Sabancı de Estambul (Turquía), que cuenta con una exposición permanente dedicada a caligrafía otomana diseñada y producida por APD. La colección es accesible desde cualquier parte del mundo y puede visitarse aquí.

Digitalización, impresión 3D o conferencias virtuales: los museos permanecen activos

El arte nunca ha estado tan cerca de los individuos como hoy. No en vano, los museos y galerías entendieron hace ya tiempo la importancia de indagar en fórmulas más creativas para desarrollar narrativas en torno al proceso interpretativo del arte, más allá de la mera exposición de las obras. La tecnología juega aquí un papel primordial, al posibilitar un aprendizaje completamente interactivo de la obra.

Museo Arqueológico Nacional

Es el caso de proyectos ambiciosos como la impresión 3D del Arco Románico de San Pedro de las Dueñas (León) llevado a cabo por el área de Innovación de ACCIONA en colaboración con ACCIONA Producciones y Diseño en el Museo Arqueológico Nacional de España (MAN). La réplica, que descansa en los jardines del museo, destaca como la primera impresión 3D de una obra de arte construida por ACCIONA en hormigón por sistema aditivo, capa a capa y cuyo original, procedente del monasterio homónimo, es custodiado en el interior del museo.

El museo es accesible a través de su web, redes sociales y Google Arts & Culture. Los visitantes pueden vivir distintas experiencias, desde visitas virtuales y recorridos temáticos hasta conferencias, cursos y seminarios en su canal de Youtube.

Museo Arqueológico de Alicante

Museo Arqueológico de Alicante

La arqueología ha sido una de las áreas que se ha adaptado mejor a esta situación. En este sentido, el Museo Arqueológico de Alicante (MARQ), es considerado desde su concepción museológica un referente en innovación.

Diseñado y ejecutado por APD, fue reconocido Mejor Museo de Europa en el año 2004 por su innovadora museología, que combina de manera espectacular la exposición de piezas originales con recreaciones hiperrealistas de excavaciones arqueológicas. Dispositivos interactivos y producciones audiovisuales completan el discurso y ayudan a contextualizar las obras en su época, ofreciendo una experiencia de marcado carácter didáctico.

Desde entonces, el MARQ ha mantenido su espíritu innovador gracias a las nuevas tecnologías. Así, sus visitas virtuales están desarrolladas con todo lujo de detalles y se asemejan con gran realismo al recorrido que un visitante poder realizar en el museo.

Con sus puertas cerradas al público, el museo ofrece una completa agenda de contenidos digitales con los que explorar desde casa los yacimientos y monumentos a su cargo desde una nueva perspectiva. Talleres temáticos dirigidos al público infantil y realizados por el personal del museo desde sus casas, cuentos digitales, el museo contado por sus guías o la posibilidad de visitar exposiciones pasadas, presentes y futuras son algunas de las opciones que el MARQ ofrece desde su web.

Casa de la Historia Europea

Casa de la Historia Europea

También la Casa de la Historia Europea de Bruselas (Bélgica), cuyo diseño expositivo llevó a cabo APD en 2017, ofrece una intensa actividad digital y organiza eventos y charlas sobre temas específicos de nuestra historia reciente.

El confinamiento necesario nos ha conmocionado, cambiando nuestras vidas, -al menos temporalmente- y la manera en la que nos relacionarnos con el mundo. Mientras intentamos mantener nuestras rutinas, estamos descubriendo que hay nuevas formas de disfrutar del ocio y la cultura sin salir de casa.

Fuentes: El País, The Guardian, ICOM

Msheireb Museums: un recorrido interactivo por la historia de Qatar

ACCIONA Producciones y Diseño ha sido la empresa encargada del desarrollo técnico y la ejecución museográfica de Msheireb Museums, un espacio inaugurado hace tres años y medio por cuyas salas han pasado ya más de 80.000 visitantes. Con el propósito de dar a conocer la historia y el patrimonio cultural de Qatar, el museo incorpora innovadores recursos audiovisuales e interactivos para fomentar la participación de los visitantes y garantizar una experiencia única.

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DAVID GALVÁN

FINANCE MANAGER

David Galván has been the Finance Manager of ACCIONA Producciones y Diseño since 2014.

He has more than 20 years of experience in the management of corporate resources, specializing in the areas of finance, project finance control, accounting, administration, treasury and auditing, as well as other areas such as personnel, purchasing and quality and environment. Over the course of his long career at APD, which he joined in 1998, David has successfully led the financial management of projects to ensure their financial viability. He has also been responsible for implementing the Enterprise Resource Planning Systems and the Quality and Environmental Management Systems, in accordance with ISO 9001 and 14001 standards, respectively.

He has a degree in Business from the University of Seville, an MBA from the Business School Foundation of Andalusia in Seville and a master’s degree in Quality and Environment from Servicios Normativos Formación in Seville.

MARÍA PADILLA

INTERIOR DESIGN MANAGER

MPG MIRICS is Responsible for the Interior Design Division at ACCIONA Producciones y Diseño since October 2019. She has more than 20 years of experience in the architecture and interior design sector. She manages teams for the execution of projects for offices, hotels, residence buildings, religious, university centres, etc. Because of her unitary vision of the entire creative process and her technical ability, she is able to coordinate all the phases of the project from its technical and economic viability, the idea, the creation of spaces and interior design to the final execution on site.

Committed to sustainability and aware of the impact that the carbon footprint of buildings has on the environment, she faces every project from a sustainable perspective, applying criteria for improving energy efficiency.

She has a degree in Architecture at the Polytechnic University of Madrid. Member of the Royal Institution Chartered Surveyors since 2010 and for over 4 years, she has been a member of the Passivhaus Spain Building Platform.

CARLOS DOMÍNGUEZ

BUSINESS DEVELOPMENT - MUSEUMS

Carlos Domínguez is the Director of Business Development for the Museums and Exhibitions Department of ACCIONA Producciones y Diseño.

With over 25 years of professional experience, Carlos has held positions in both technical and managerial areas, developing and leading multidisciplinary and multicultural teams and successfully contributing to the implementation of projects in which he has participated in countries in Africa Asia, Latin America and the Middle East.

Since joining APD, Carlos’ main role has been the coordination and direction of the teams involved in the identification of opportunities, preparation of bids and launching of all international museum and exhibition projects awarded to the company.

He has a degree in Industrial Engineering from the National Distance Education University (UNED), a master’s degree in Machine Mechanics and graduate studies in Senior Management from IE Business School.

PABLO CHAMORRO

BID MANAGER

Pablo Chamorro has been the Bid Manager of ACCIONA Producciones y Diseño since January 2018.

Throughout his career, he has held positions in the preparation of bids all over the world for large international companies in the sectors of museums, infrastructure, water and energy.

Since joining the company, APD has been awarded projects in countries such as Mexico, Egypt, Qatar, the United Arab Emirates and Spain, among others, making 2018 a record year in contracting for the company.

Pablo has a degree in Civil Engineering from the University Córdoba.

IVÁN LÓPEZ

PURCHASING MANAGER

Iván López has been the Purchasing Manager of ACCIONA Producciones y Diseño since December 2017.

He has more than 16 years of experience in contracting international and local supplies, optimizing resources, comprehensive control of financial projects and team coordination.

Since joining ACCIONA in 2014 as the Purchasing Manager for the Construction Department, he has successfully and simultaneously led more than 15 projects and coordinated subcontractors participating in the implementation of emblematic works in several countries in the Middle East, Asia, Africa and Europe.

He has a degree in Business Administration from CEU San Pablo University in Madrid and an MBA from ESIC.

VICTORIA MARTÍN

DIRECTOR OF MARKETING AND COMMUNICATIONS

Victoria Martín has been the Director of Marketing and Communications of ACCIONA Producciones y Diseño since January 2014.

She has more than 17 years of experience in strategic communication, digital and offline marketing, branding, communication and media relations. Throughout her career, she has carried out functions related to event management and organizing, content development and design of differentiating communication activities, marketing and sponsorship for large private companies and public institutions.

She is responsible for promoting and implementing the company's sustainability strategy, thus positioning APD as a leader in its sector.

She has a degree in Advertising and Public Relations from the University of Seville and a graduate degree in Corporate and Institutional Communications from Dircom.

JOSÉ AGUILAR

PROJECT FINANCE DIRECTOR

José Aguilar has been the Director of Project Finance Control of ACCIONA Producciones y Diseño since 2018.

He has more than 12 years of experience in the field of engineering and construction. Since joining APD in 2015, José has been the Director of Planning and Costs for the Technical Implementation Department, carrying out functions related to financial control and the planning of cultural engineering projects, mainly involving museum, exhibitions and international events in countries such as Kazakhstan, Oman, Nigeria, Qatar, United Arab Emirates and Kuwait.

He has a degree in Road, Canal and Port Engineering from the University of Granada, an MBA from Camilo José Cela University in Madrid and a degree in Economy from the National Distance Education University (UNED).

REBECA FERREIRA

HEAD OF LEGAL AFFAIRS

Rebeca Ferreira is the Head of Legal Affairs of ACCIONA Producciones y Diseño.

She has been practising law for more than 15 years and boasts ample experience as the in-house legal and general strategy counsel for corporations.

Rebeca is specialized in commercial law (international contracting, foreign investment, corporate and cross-border transactions) and has experience in Latin America, Europe, the Middle East and Africa. She has also worked as the legal and strategic advisor on international projects for Spanish companies in the fields of consulting, engineering and industry.

She earned a Law degree from the University of Fortaleza in Brazil, which was approved by the University of Alcalá in Spain and is a registered member of the Madrid Bar Association. She earned a master’s degree in Business Law from Francisco de Vitoria University in Madrid and a doctorate in Commercial Law from Autonomous University of Madrid.

MARTA MORENO

HUMAN RESOURCES DIRECTOR

Marta Moreno has been the Human Resources Director of ACCIONA Producciones y Diseño since February 2019.

Marta has 18 years of professional experience in different management roles in the Human Resources Department of Atos Iberia, a world leader in digital transformation.

She earned a degree in Psychology from the Complutense University of Madrid and an executive master’s degree in Labour Relations from Centro de Estudios de Garrigues.

JUAN ANTONIO ARANDA

DIRECTOR OF CORPORATE EVENTS

Juan Antonio Aranda is the Director of Corporate Events of ACCIONA Producciones y Diseño.

He has more than 25 years of professional experience in the technical management of world-renowned institutional events. Since joining the company in 2000, Juan has undertaken projects in countries such as Mexico, Chile, Russia, Denmark, Germany, France, Switzerland, United Kingdom, Portugal and Qatar, among others.

In the cultural sphere, Juan Antonio has been at the helm of internationally renowned public events, such as the show Heartbeats of Light (Seville), which received the Eventoplus Grand Jury Prize and the silver medal for the Best European Public Event 2016, or the Fires of the Apostle (Santiago de Compostela), which received the gold medal for the Best European Cultural Event 2012.

Before joining APD, Juan was responsible for the technical direction of different culture and event spaces, such as El Palenque at Expo ‘92, the Auditorium and Conference Centre of the Region of Murcia, and the Isla Mágica Theme Park in Seville.

MANUEL FERNÁNDEZ

MUSEUMS DIRECTOR - OTHER REGIONS

Manuel Fernández is the Museums and Exhibitions Director for Other Regions of ACCIONA Producciones y Diseño.

He has over 27 years of experience in managing and implementing large-scale museum, exhibition and construction projects at an international level. Since joining the company, Manuel has played an essential role in positioning APD as a reference in the sector, undertaking successful and emblematic projects that have received international awards in countries such as Oman, Kuwait, Nigeria, China and Kazakhstan, among others.

Since 1992, Manuel has also gained valuable experience in the technical development and implementation of universal and international exhibitions at pavilions, receiving recognition from renowned entities such as the Bureau International des Expositions (BIE), Red Dot Design Award, iF Product Design Award and New York Festivals.

He has a degree in Technical Architecture for Construction Works from the University of Seville.

JUAN CARLOS VASCO

MUSEUMS DIRECTOR - MIDDLE EAST

Juan Carlos Vasco is the Branch Manager of ACCIONA Producciones y Diseño in Dubai and the Museums and Exhibitions Director for the Middle East.

He has 18 years worth of solid experience in the design, development and management of international projects in the sectors of museums, infrastructure and civil works. He has worked in Kuwait, Qatar, United Arab Emirates and North Africa, among other locations.

He has a degree in Architecture from Higher Technical School of Architecture in Seville and specialized in Integrated Management of Property and Services at the Technical University of Madrid and the Madrid College of Architects.

PATRICIO PAN DE SORALUCE

DIRECTOR OF INSTITUTIONAL RELATIONS

Patricio Pan de Soraluce Muguiro joined ACCIONA in October 2014. He is currently the Director of Institutional Relations of ACCIONA Producciones y Diseño.

Over the course of his long professional history, he has worked at first-class companies such as Johnson & Johnson, R.J. Reynolds Tobacco Company and Dorna Sports, among others.

He was a founding partner of the sports marketing company W.E.P., where he was responsible for managing and exercising the rights of the International Federation for Equestrian Sports. He also founded and managed a Spanish hospitality chain for twelve years.

Patricio has a Law degree from the Complutense University of Madrid and an MBA in English from IESE Business School in Barcelona.

JOSÉ MARÍA LÓPEZ-GALIACHO

DIRECTOR

José María López-Galiacho González

has been the Director of ACCIONA Producciones y Diseño since April 2016. Since joining the company, he has positioned APD as a world leader in its sectors of activity.

In addition to rapid improvement across the main financial performance indicators, APD has experienced significant geographic growth, with the opening of key markets such as the Gulf, Latin America and Africa. It currently has offices located in the United Arab Emirates, Qatar, Mexico, Egypt and Kenya.

José María has nearly 20 years of professional experience, over the course of which he has accumulated a long history of success in seeking out and implementing projects in the Gulf, Africa and Latin America – the latter two being continents where he developed a large part of his career.

He has a Law degree with a specialization in Corporate Law, from CEU San Pablo University, a degree in Business Studies from University College Dublin (UCD), a doctorate in Economics from the National Distance Education University (UNED) and an MBA from Nottingham University Business School.

Information on data protection

In compliance with Regulation (EU) 2016/679 on Data Protection and with other Data Protection regulations in force, you are hereby informed that your personal data shall be processed by ACCIONA Producciones y Diseño, S.A. (hereinafter “ACCIONA Producciones y Diseño”), whose identification data are as follows: Tax ID No. (NIF): A41404351, Address: Avenida de Europa, 18, Parque Empresarial de la Moraleja, 28108 in Alcobendas, Madrid, Tel. No.: +34 910470624, email: protecciondedatos@acciona.com, in order to manage your résumé and candidacy within the ACCIONA Producciones y Diseño job offer and selection processes.

The consent given by the data subject when submitting their résumé to participate in the selection process by indicating that they have read and accept the Privacy Policy comprises the legal grounds for processing the data. The data provided are necessary to be able to participate in the selection process and if you fail to provide them you cannot participate in said process.

The data provided in the job application shall be stored and processed during a maximum of twenty-four months. Where appropriate, should you eventually work at our company, your résumé shall be stored and included in your professional record. In the event your résumé is not suited for the requested job offer, we shall store your information for the maximum storage period in order to consider your candidacy for other job offers that may match your profile within the Acciona Group. (You can consult a list of Group companies at www.acciona.com/shareholders-investors/financial-information/annual-accounts/), dentro del plazo máximo de conservación.

The data provided shall be shared with companies in the Acciona Group with the sole purpose of covering employment needs within the Group. ACCIONA Producciones y Diseño hereby informs you that some of said companies are located outside the European Union, including countries that apply a legal level of data protection that is not comparable to the level of data protection applied within the EEA. This means that some data transfers may be international data transfers, and same can be consulted at the link given above. Sending your résumé may entail an international data transfer. By submitting your résumé you expressly consent to such transfer for the aforementioned purposes.

In selection processes involving head-hunter service companies or job offer and selection process management service companies, your personal data may be shared between both companies under the service agreement signed in order to manage your potential recruitment. Such sharing is necessary for your candidacy to be included in the selection process.

ACCIONA Producciones y Diseño uses the platform Oracle Taleo Recruiting Cloud to manage résumé data. The use of this tool entails the international transfer of data to the company Oracle. This transfer is made under the scope of the EU-US Privacy Shield agreement. - Further information is available at the following link: https://www.privacyshield.gov/participant?id=a2zt00000000181AAA&status=Active#other-covered-entities. Other data transfers are not anticipated, except where required by law.

The data subject can exercise their rights of portability and to access, correct, eliminate, restrict and oppose the processing of their data before ACCIONA Producciones y Diseño, S.A. by writing the Department of Data Protection located at Anabel Segura, 11 C.N. Albatros. Building C. 4th floor, 28108, in Alcobendas, Madrid or by sending an email to the following address: protecciondedatos@acciona.com, In either case, the data subject must enclose or attach a copy of their National ID (DNI) or other ID. Furthermore, at any time the data subject may withdraw the granted consent by contacting the aforementioned address and file a claim before the Supervisory Authority (the Spanish Data Protection Agency www.aepd.es).

For more information you can consult the Privacy Policy of the Web Site at http://web-apd.es/politica-de-privacidad/."

Information on data protection

 

In compliance with Regulation (EU) 2016/679 on Data Protection and with other Data Protection regulations in force, you are hereby informed that your personal data shall be processed by ACCIONA Producciones y Diseño, S.A. (hereinafter “ACCIONA Producciones y Diseño”), whose identification data are as follows: Tax ID No. (NIF): A-41404351, Address: Avenida de Europa, 18, Parque Empresarial de la Moraleja, 28108 in Alcobendas, Madrid, Tel. No.: +34 91 047 06 24, email: protecciondedatos@acciona.com. Your data shall be processed in order to send you information, through the subscription to our Newsletter through electronic means, regarding our services, products, activities and news pertinent to your activity sectors, which are specified on the Web Site, as well as those of other companies that comprise the Acciona Group, which can be consulted on the Web Site at www.acciona.com/shareholders-investors/financial-information/annual-accounts/.

The consent given by the data subject by indicating that they have read and accept this data protection information comprises the legal grounds for processing the data. If the party fails to provide the required data the subscription request cannot be satisfied. The data shall be stored until the elimination thereof is requested.

ACCIONA Producciones y Diseño uses the platform MailChimp to send commercial communications and the newsletter. Sending these communications by using this tool entails the international transfer of data to the American company The Rocket Science Group LLC. This transfer is made under the scope of the EU-US Privacy Shield agreement. - Further information is available at the following link: www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

Other data transfers are not anticipated, except where required by law.

The data subject can exercise their rights of portability and to access, correct, eliminate, restrict and oppose the processing of their data before Acciona Producciones y Diseño, S.A. by writing the Department of Data Protection located at Anabel SEGURA, 11, C.N. Albatros, Edificio C 4º pl., 28108, in Alcobendas, Madrid or by sending an email to the following address: protecciondedatos@acciona.com. In either case, the data subject must enclose or attach a copy of their National ID (DNI) or other ID. Furthermore, at any time the data subject may withdraw the granted consent by contacting the aforementioned address and file a claim before the Supervisory Authority (the Spanish Data Protection Agency www.aepd.es).

You can find more information in our Privacy Policy on our website.