The event took place on March 2nd in Madrid in a virtual format and brought together the Dior Iberia sales team for four hours live.

ACCIONA Cultural Engineering was, once again, in charge of the production and organization of the Dior Iberia Convention 2021, held on March 2nd in Madrid.

For the convention, Dior Iberia opted this year for a virtual format event, with speakers located on a set and more than 200 participants – from the sales team, the commercial environment and Dior management – connected via streaming.

During the event, which lasted a total of 4 hours of uninterrupted live streaming, connections were made with different locations in Spain, France and Portugal.

With the aim of informing, entertaining and encouraging the participation of the attendees throughout the convention, ACCIONA Cultural Engineering put the emphasis on audiovisual content, which shaped the different sections and presentations. The contents were accompanied by a teambuilding activity in which music acted as a common thread and put the finishing touch to the event.


ACCIONA Cultural Engineering contributes to the fight against climate change and to its clients’ sustainability commitments. The group’s business activities are all carbon neutral and the company operates under the most demanding environmental standards, as certified by ISO 20121, which accredits the sustainable management of all ACCIONA Cultural Engineering events.