Spanish media outlets from the lifestyle sector were treated to a well-thought-out weekend where they discovered the new MX-30 and enjoyed the local nature and culture.
ACCIONA Cultural Engineering was the company chosen by Mazda to introduce media outlets from the lifestyle sector to the new Mazda MX-30, the first 100% electric vehicle from this 100-year-old Japanese company.
The event took place on 26, 27 and 28 March 2021 in the Spanish city of Tudela (Navarra) and was meticulously designed according to sustainable criteria. Throughout the weekend, journalists from ICON El País and Vanitatis enjoyed a ride in the Mazda MX-30 and experienced tourist activities and fine cuisine while surrounded by nature.
The driving day took place in the unique environment of the Bardenas Reales, a semi-desert region located in the southeast of Navarra. This area is particularly remarkable due to its geological composition, biosphere reserve and the fact that it’s the largest desert region in Europe.
The Aire de Bardenas Hotel was the accommodation chosen to host all the guests. It is a sustainable space located within the nature reserve that is designed to integrate perfectly into the surrounding environment and offers bubble rooms where guests can appreciate the local nature.
The experience was also complemented by a guided tour, including wine tasting at the Marqués de Montecierzo boutique winery and lunch at the renowned L&Elle restaurant, located in the historic centre of Tudela.
You can watch the news report and the video published by Vanitatis by clicking here (only available in Spanish).