Corporate event – Málaga, Spain
For the fifth consecutive year the leading insurance company in family protection, SANTALUCÍA, commissioned ACCIONA Producciones y Diseño (APD) to carry out the design, production, organisational support and logistics of its Annual Sales Convention. The event was held at the Congress Centre of Malaga, FYCMA, and was attended by around 1,000 people.
The Convention was held in Pavilion 2 of the FYCMA, which was transformed into a totally personalised space of around 2,200 m2 with two different areas: on the one hand a 1,000 m2 area for reception, hospitality and transit areas and, on the other hand, a 1,030 m2 hexagonal-shaped room where the convention took place. For this room, APD created a 360º surround setting in the form of a large immersive audiovisual room, consisting of a central stage and 6 projection screens with a total projection surface of 612 m2.
APD’s work involved the creation of the setting and of the graphic identity of the event, which on the various supports reinforced the values of SANTALUCÍA and the various convention messages. APD also carried out the design and production of all the audiovisual elements and the speakers’ presentations, which supported the various contents of the event.
During the convention, the attendees enjoyed a talk by the renowned tenor José Manuel Zapata. Mago More acted as the master of ceremonies and the pianist Alberto de Paz was responsible for enlivening the act. The event was also completed with the aerial acrobatics show “THE COMPASS”. At the end of the convention, the sales awards in all the categories were presented.