Solán de Cabras
Integrated Design and Production
Corporate Event – Madrid, Spain
The press presentation of Solán de Cabras GAS, the new Solán de Cabras product, united the brand experience under the concept: Reinventing the classics. To achieve this it reinvented the mini golf concept building a course inspired on the product, which was installed in the Palacio de Neptuno so that all the guests could play. Five holes were built that represented each of the qualities of the new Solán de Cabras GAS.
The guests enjoyed an experiential catering provided by Ramón Freixa inspired on the product in which each detail gave a new use to a classic: for example, trays made out of old jewellery boxes.