Turismo Andaluz, S.A. Junta de Andalucía
International Tourism Fair (FITUR), Best Stand Award
Fitur – Madrid, Spain
The stand was designed and produced by ACCIONA Producciones y Diseño to represent the Autonomous Community of Andalusia in the International Tourism Fair (FITUR) 2002. For the first time, the stand integrated the eight Provincial Tourism Boards, occupying an entire pavilion in the Exhibition and Conference Center of Madrid, with more than 10,000 m² on the lower floor and more than 1,500 m² on the upper.
The design highlighted a traditional Andalucian square as the center point from which the eight areas dedicated to the different tourism boards fan out. Along the edge of the square, the space is divided into four areas: rural-nature, large cities, sun and beach, and culture-monuments.